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I’ve always been excited by logos, their elegance and their simplicity in communication but have always thought they are a bit under appreciated outside of the design industry. I've often wondered what it would be like if logos weren’t bound by corporate ideals – instead of being an emblem used to sell cars or chocolate bars they simply conveyed an idea or experience, much like traditional illustration...
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31 Days Off Meat
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Last year I decided to take a month off meat. I spent 31 days imagining how good the victory steak would be, but actually found a lot of things that were almost as tasty as a juicy sirloin. I wrote down a lot of things I ate and tried, and the most memorable parts made it into the illustration. And I never did have the victory steak.
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The Big Apple
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Based on my recent trip to New York, 'The Big Apple' pays homage to everything I saw while I was there. It goes without saying that a lot of hotdogs were consumed...
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Computer Arts Magazine, Summer '09
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My work was recently featured in Computer Arts Magazine. Hopefully it'll trigger more work in the near future. Fingers firmly crossed!
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Lenovo Mobile Phone Cover design competition
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This is an entry for the aforementioned design competition. I've never heard of Lenovo before but the phone looks cool so I figured I'd give it a go. I submitted four colours, Red, Pink, Green and in Big Apple style, Mocha. Otherwise known as brown.
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Things I Did That No-One Wanted
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I’ve built up a whole body of work: initial concepts, rejected ideas, style variations and so on. Basically all the work that goes into design that no-one ever sees. I’ve decided to give them the light of day and in doing so realised that a lot of the original connotations I associated with them had been lost and new ones formed.
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The Big Smoke
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I designed The Big Smoke when I first moved to London. Illustration and design sit alongside one another in the hope of demonstrating that they are one and the same.
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The logos below are some of the 'illustrations' that make up the images above. When you look at a logo without any sort of commerical connotations they become something more impactful; expressions of thoughts and ideas presented in a recognisable and impactful way.
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